| Sales Activation |
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In our Sales Activation business we provide international market development and expansion services to clients – we enhance sales growth and accelerate market share gain. We excel in ‘first client acquisition’ with strong capacity for continuous market development and sales. All our market expansion efforts are geared around sales growth and accelerated market share gain. We work with world leading companies from across industries and world regions in our chosen markets and currently have activation hubs in north-east Asia, south-east Asia, south Asia, Europe and Africa. Our comprehensive services include market research and planning, marketing and brand management, business development and sales and distribution and logistics. In more detail, Sales Activation services include:
Market research and planningWe support the entire strategy process and planning cycle that would guide decision making. Along the market development process we provide practical and actionable strategic intelligence and interventions that recalibrate strategic positioning and implementation blueprints.
Marketing and brand managementWe support the marketing effort with strategic and practical interventions in order to establish and develop the client/product/offering profile and brand within the targeted markets and segments.
Business development and salesWe identify target clients and partners; engage with them and manage client relationships – and actively manage lead & opportunity development, pursuit and final pursuit stage activities.
Distribution and logisticsWe support the distribution, logistics and supply chain needs of our clients in order to ensure effective execution and implementation.
Sector Focus We have a focused approach to the brands, products and services that we work on – and we only engage if we can add value with high impact. Our typical sector focus:
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