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The Beijing Axis hosts the SA Students in China Workshop Series on Personal Branding as a Global South African
Tuesday, 17 April 2018 09:56

BEIJING – 12 April 2018 – The Beijing Axis hosted the second workshop of the South African (SA) Students in China Series at its Beijing office. The workshop titled “Listen, Learn, Share: Personal Branding as a Global South African” was the first workshop of a series that aims to enhance the skills and employability of SA students, and create a platform for shared learning.

Luyolo Sijake, Senior Analyst, welcomed the students and introduced the rationale behind the workshop series.

Barbie Co, Director: Sales Activation, introduced The Beijing Axis and the company’s role and commitment in the China – South Africa space.

Guest speaker Tshepiso Malele, Acting Country Head for Brand South Africa, introduced Brand South Africa and gave a presentation on the concept of nation branding and, more specifically, personal branding as a South African living overseas.

A very spirited and thoughtful discussion ensued throughout the workshop, with the students examining relevant and practical questions and issues on the ideas of representation, cultural understanding and sensitivities, as well as how to implement ideas into practice.

A number of initiatives were noted for follow up in the next student workshop.

For more information, please contact:
Barbie Co
Tel: +86 10 6440 2106
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.