Home > Sourcing > Export Development

Export Development

Although the size of the Chinese market holds much promise, the general complexity and lack of information poses challenges that often outweigh the potential advantages. The incorrect segmenting of markets often leads to the failure of a China engagement, even though a sufficiently large market may already exist. “Locating” the Chinese market and creating an effective marketing strategy requires significant input in terms of research and planning, and in this respect THE BEIJING AXIS offers knowledge, capacity and experience that reduces the number of targets that need to be engaged, and increases the number of market hits.

THE BEIJING AXIS' export development services include, amongst others, market research, buyer identification, and various aspects of channel-to-market development. Our expertise is concentrated in the following sectors:

Secondary Industry:	•	Industrial Production (Heavy Engineering, Light Manufacturing, Process Plants, etc.)
	•	Transport/Automotive
	•	Construction & Engineering