Strategy Formulation
THE BEIJING AXIS (TBA) leverages its analytical capacity and experience in providing professional business consulting solutions. As a result of advanced education and decades of accumulated experience in blue chip foreign and leading Chinese consulting companies, our China-based senior managers are equipped with the best analytical tools to dissect and develop practical solutions to complex challenges that are inherent to business operations connected with China.
TBA's strategy formulation and implementation services are often multi-faceted and our clients enjoy combinations of innovative solutions, always specifically catered to their business needs and China agenda.
The following is a short description of our strategy formulation services:
Market Intelligence and Research
We assist our clients to determine the potential of the market and to provide an understanding of its evolving opportunities and threats as they relate to the strengths and weaknesses of our clients.
Competitive Landscape and Industry Analysis
To support effective strategies, we analyse the competitive environment on behalf of our clients. We establish a comprehensive body of knowledge about Chinese and foreign competitors' products, prices, quality, channels, processes, people, systems and services etc., to identify areas of competitive advantage.
Market Entry and Partnering Strategy
There is no single strategy to fit all companies, products and markets. The viability of the entry strategy will rely on taking the right approach to a range of issues. We assist our clients in choosing the best approach to enter the market.
Marketing, Networking and Partnerships Assistance
We provide assistance to locate the right channel-to-market i.e. the best distributor with the most appropriate channels for marketing and networking, or to establish the right strategic alliance in China (equity JV, contractual JV, etc.). We offer a systematic approach to identify the right partners and stakeholders.