Objective

To assist the client in expanding and maximizing their China presence and to increase their sales.

Methodology

TBA provided an integrated and comprehensive service package structured along 3 types of operational assistance:

• Communication Centre: TBA managed overall communications with the client's distributors in Greater China to ensure that the flow of information is interpreted efficiently and effectively
• Business Development Division: TBA advised and assisted the client with business development in Greater China to further expand the client's geographical reach and cultivate brand recognition in the market
• Sourcing Hub: TBA acted as the client's sourcing hub in China, assisting in identifying potential suppliers and in reducing risk and cost exposure in procuring from China

Outcome

The Beijing Axis became the long-term contracted service center for the client, for whom we produce a comprehensive monthly report on China market intelligence as well as business development progress. By means of services provided by The Beijing Axis, the client acquired more advertisement opportunities in Chinese media, which increased both their brand equity and distributors for their industrial products. TBA also successfully sourced a Chinese-made aerosol production line on behalf of the client, who was able to enjoy a 60% cost saving. In addition, TBA also assists the client with traveling to China, distribution site visiting, and contract negotiations.