Objective

To conduct a comprehensive and holistic study of the relevant industry in order to develop and implement viable strategic options for entering the Asian market. In addition, to implement a strategy to capitalise on the increasing trend of Chinese companies operating in Africa.

Methodology

With qualitative research and on-the-ground field trips and interviews, TBA China Strategy Group utilised a 3-stage approach:

• We provided an overview of the current macroeconomic environment for key Asian countries as well as an in-depth study of the Asian construction/engineering services market.
• Next we developed a comprehensive Asia Strategy covering a range of strategic options for entering the region, including direct selling, partnering and corporate finance transactions.
• Finally we assisted with the preliminary implementation of the Asia strategy by coordinating direct engagement with potential Asian clients and other relevant stakeholders.

Outcome

The project is ongoing.