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TBA People

Leadership and Key People

KobusKobus van der Wath
Founder & Group Managing Director
  • MBA (INSEAD, France)
  • MSc (Curtin University of Technology, Australia)
  • BCom Industrial Psychology, Hons Economics (University of Johannesburg, South Africa)
Cheryl Tang
  • MBA (University of Birmingham, United Kingdom)
  • BA Marketing (Comm. University of China)
  • Certified Purchasing Manager (CPM)
Haiwei HuangHaiwei Huang
Managing Director: Axis Capital Advisory
  • BA (Hons) Business Administration (London South Bank University, United Kingdom)
Haiwei HuangRachel Wu
Director and General Manager: Procurement
  • MBA (University of Western Australia, Australia)
  • BA Economics (University of Economics and Business, China)
Haiwei HuangJessica Xiao
General Manager: Finance
  • MA Economics, Banking and Finance (University of Glasgow, United Kingdom)
  • BA Accounting and Finance (University of West of England, United Kingdom)
BarbieBWBarbie H. Co
Senior Manager: Marketing and Sales Planning
  • BA (Hons) International Relations (Ateneo de Manila University, Philippines)


Kobus van der Wath
Founder & Group Managing Director, The Beijing Axis;

Kobus is the Founder and Group Managing Director of The Beijing Axis, an international advisory and procurement firm operating in four principal areas: Strategy, Procurement, Commodities, and Capital. Clients include global multinationals with a ‘China/Asia agenda’; and Chinese/Asian multinational firms with a ‘go-global agenda’.

Kobus has been working in Asia for over 19 years and is based in Beijing. Before founding The Beijing Axis, he was Head of Investment Strategy and Global Market Research for Asia Pacific for Standard Chartered Bank Plc and, prior to that, he was a Senior Strategy Consultant with the Boston Consulting Group (BCG) in Asia. In his early career, he was an Emerging Market Investment Strategist in London; a Treasury Economist with Standard Merchant Bank in Johannesburg; and an Economist with the South African Reserve Bank in Pretoria.

He holds an MBA from INSEAD in France, a Master of Business from Curtin in Australia and BCom Honours degrees in Finance/Investments and Economics, respectively from UJ and Unisa in South Africa.

His work is well published, and he has received numerous invitations to present as a keynote speaker and to lead discussions in over 20 countries. He is regarded as a thought leader on the topic of China cross-border business.


Cheryl Tang

Cheryl is the Director of The Beijing Axis. She has also led the sourcing team since the company's inception and has successfully managed a significant number of projects assisting international companies to procure and invest in China, and in directing Chinese companies who are venturing and sourcing abroad.

Her previous experience includes:

  • Account Manager for Beijing Yadi Media Company
  • Senior Media Planner for J Walter Thomson Advertising Company
  • Co-founder of a Beijing-based skin care boutique specialised in the distribution of European Products
  • Advertising and Research Manager for Beijing Yanhuangxinxing Tech

Cheryl holds an MBA in International Business from Birmingham Business School, UK. She also has a BA degree in Marketing Communications from the Communications University of China.

Cheryl is fluent in English, Mandarin and Shanghainese.


Haiwei Huang
Managing Director: Axis Capital Advisory

Haiwei joined The Beijing Axis as a consultant in March 2006. He currently serves as Managing Director: Axis Capital Advisory. Prior to this, he worked as a consultant in Beijing Axis Procurement as well as Beijing Axis Strategy of The Beijing Axis.

Before joining The Beijing Axis, Haiwei worked as an international business development manager at Zhejiang Chant Instrument and Meter Company, which is part of CHINT Group, responsible for European and American clients. Prior to CHINT, he worked as a sales representative at Shanghai Huaqi Telecommunication Company.

Haiwei studied at London South Bank University in England. He holds a BA Hons degree in Business Administration. Haiwei is fluent in English, Chinese as well as Shanghainese.