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Beijing, China

Landmark Tower 1, 12/F Unit 1215, No. 8 East Third Ring North Road, Chaoyang District, Beijing 100004, China

Tel: +86 10 6440 2106

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Sales Activation

In our Sales Activation business we provide international market development and expansion services to clients – we enhance sales growth and accelerate market share gain. We excel in ‘first client acquisition’ with strong capacity for continuous market development and sales. All our market expansion efforts are geared around sales growth and accelerated market share gain. We work with world leading companies from across industries and world regions in our chosen markets and currently have activation hubs in north-east Asia, south-east Asia, south Asia, Europe and Africa. Our comprehensive services include market research and planning, marketing and brand management, business development and sales and distribution and logistics.

In more detail, Sales Activation services include:

Market research and planning

We support the entire strategy process and planning cycle that would guide decision making. Along the market development process we provide practical and actionable strategic intelligence and interventions that recalibrate strategic positioning and implementation blueprints.

  • Market scoping
  • Key stakeholder identification
  • Competitive landscape
  • Channels to market
  • Commercial environment
  • Regulatory issues
  • Partner due diligence

Marketing and brand management

We support the marketing effort with strategic and practical interventions in order to establish and develop the client/product/offering profile and brand within the targeted markets and segments.

  • Marketing strategy and planning
  • Corporate communications
  • Brand activation and management
  • Marketing communications
  • Public relations
  • Events management
  • Digital and social marketing services
  • Dedicated in-country product and service representation

Business development and sales

We identify target clients and partners; engage with them and manage client relationships – and actively manage lead & opportunity development, pursuit and final pursuit stage activities.

  • Client/partner engagement strategy
  • Route-to-market and channel partners management
  • Lead development to opportunity management
  • Sales management including pursuit management / final pursuit; first client acquisition
  • Proposal management
  • Negotiation, contracting and order management
  • Ongoing client and/or distributor relationship management (CRM)

Distribution and logistics

We support the distribution, logistics and supply chain needs of our clients in order to ensure effective execution and implementation.

  • Distribution network management and logistics coordination
  • Order fulfillment and service support
  • Forecasting and inventory management
  • Warehouse, transport and control tower management
  • Asia team recruitment and training

Sector Focus

We have a focused approach to the brands, products and services that we work on – and we only engage if we can add value with high impact. Our typical sector focus:

  • Agri and agri-processing
  • Strategic and basic raw materials
  • High-end and advanced manufacturing products and components
  • Mining industry products, services and technologies
  • Specialised chemicals and derivative products
  • Selected consumer products and brands
  • Niche high-end technologies
  • Complex design, engineering and other services