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Case Studies
THE BEIJING AXIS serves as a dedicated business bridge to China with a focus on two-way China strategy, sourcing and investment. A complete set of case studies can be found below categorised by the following three focus areas:
If you have any comments or questions regarding the content of the case studies, or if you would like to explore possible cooperation opportunities, please send an e-mail to info@thebeijingaxis.com
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Consulting |
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THE BEIJING AXIS assisted an iron ore major in constructing a Preliminary Strategy Framework for China, based on forecasts of Chinese steel production over the next several years. Forecasts and the resulting strategic framework were compiled through appraisals of the Chinese economic and societal macro-environment, the Chinese Steel Industry and the industrial sectors that are presently the main drivers of steel demand in China. The report's 2006 steel production forecast for China was off the mark by less than 1%, closer than any of the forecasts made by the major investment banks. |
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Implementation |
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| THE BEIJING AXIS provided high-level strategic consulting and operational support to assist a major Chinese SOE overcome the numerous issues and difficulties faced by foreign firms, when conducting business in South Africa. The project, which is of a critical strategic importance to both countries, risked termination and faced massive delays in all areas. By adopting a systematic and sequential approach to the consulting project (involving comprehensive analysis of the issues faced, development of implementable strategic solutions and monitored implementation with continuous improvement) the project was deemed salvageable and allowed to continue, with substantial time and cost gains achieved on both sides. | |
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| Sourcing | |
Strategic Sourcing |
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THE BEIJING AXIS was approached by a London AIM-listed mining engineering project house to assist in the establishment of a comprehensive sourcing presence in China. THE BEIJING AXIS facilitated the negotiation of a multi-million dollar agreement with one of China's largest heavy engineering companies, as well as several other prominent engineering houses and manufacturers. |
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Export Development |
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THE BEIJING AXIS provided strategic management advice to assist a South African-based company expand its product range in China. This included comprehensive analysis of the client's marketing and distribution strategy and the identification of potential Chinese distribution agents. As a result, the client has developed a deep understanding of the local Chinese business environment and this has led to significant adjustments in their China strategy. |
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| Investment | |
Acquisition Targeting |
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THE BEIJING AXIS was tasked to identify and recommend 3 to 5 companies in a niche market of IT services industry as acquisition targets so as to achieve growth through the acquisition. Insightful views on key segments of China's IT service industry and detailed company analysis of the 5 short-listed suitable options were presented to the client's senior management. With THE BEIJING AXIS's heavy involvement, a proposal was reported to the corporate operating committee for strategic decisions. Based on a high level valuation offered by THE BEIJING AXIS, the process of direct engagement with selected candidates commenced. |
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Private Equity Due Diligence |
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THE BEIJING AXIS was approached to identify and shortlist target companies for acquisition in the enterprise network equipment distribution sector in China and India to develop the client's distribution business and market share. Based on the detailed information and insightful analysis provided by THE BEIJING AXIS, the client was able to start preliminary interactions with the short-listed target companies. |
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Transaction Support |
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A Johannesburg listed raw materials company was facing the challenge of unreliable suppliers impacting on its production and turned to THE BEIJING AXIS for assistance. After completing a rigorous filtering process THE BEIJING AXIS created a bidding model for short-listed companies to compete for contracts. The client has been sourcing 4 categories of raw materials from China since the bidding process was completed. |
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